Unlock new cashflow with every Wine List you print
Turn your wine list into a
24/7 profit engine —
no staff training needed.
What if your wine list could do the selling for you?
Not just serve wine — but build your reputation, boost 5-star reviews, and unlock thousands in hidden profits?
Right now, that opportunity is sitting on every table in your dining room.
And if you're like most restaurant pros, you’re missing it.
The untapped goldmine sitting right under your nose
Every day, guests flip through your wine list...
They hesitate. They settle. Or they skip it entirely.
Meanwhile, life-changing bottles collect dust.
Cash flow stalls.
Your brand’s potential sits unrealized.
But it doesn’t have to be this way.
The Wine List That Sells Itself gives you the blueprint for turning an overlooked menu into a high-performance sales tool — without hiring a sommelier or becoming a pushy salesperson.
Why great wines don’t sell — and what to do instead
I’ve seen it again and again.
A restaurant adds a killer bottle — even a cult wine collectors chase — and it just...sits there.
So they give up.
Go back to safe, mainstream wines.
Wines that sell, sure — but don’t excite, delight, or inspire loyalty.
Safe wine lists don’t get 5-star reviews.
They don’t create unforgettable moments.
They don’t build reputations.
The truth is:
It’s not the wine that sells — it’s the story.
The frame. The psychology. The presentation.
And that’s where this book changes the game.
What you’ll learn inside
You’ll walk away with:
- How to make your wine list sell for you — even without a sommelier
- Subtle pricing strategies that make premium feel like value
- 10 list-refresh tactics that spike sales instantly
- How to turn “just browsing” guests into premium bottle buyers
- The formula for using wine to earn raving reviews and repeat customers
- A proven system to move slow inventory — without discounting
- Insider tips for sourcing wines that elevate both brand and margins
- Real-world templates, upselling tactics, and more in the bonus appendix
"We restructured our wine list using these methods and saw a 37% increase in premium bottle sales."
— Fine Dining Operator
Not another book on grapes and vintages
The Wine List That Sells Itself isn’t about tasting notes or terroir.
It’s a tactical, results-driven playbook for restaurant pros who want to:
—Increase profitability without hiring more staff
—Differentiate from competitors with wine, not just food
—Earn recognition for innovation, not imitation
—Build a reputation that attracts high-value diners and glowing reviews
Who’s behind the book?
Tony Margiotta is a veteran wine importer, consultant, and founder of Gladiator Wine Distribution. He’s helped restaurants, hotels, and hospitality pros increase wine sales using storytelling, structure, and strategy.
His work is rooted in real-world results — not theory.
"This book belongs in the top drawer of every wine director in America."
— Food & Beverage Director
Tony Margiotta at Monte Solane vineyard 2,000 ft above Lake Garda in Valpolicella, Italy
Limited-Time Bonus for Direct Orders
When you order now, you’ll get:
A 70-page bonus appendix packed with:
- Real-world wine list templates
- Upselling scripts that work
- Advanced wine program tactics
- Free U.S. Shipping Included
- Hardcover Only. Not on Amazon. Not on Kindle.
- Only available direct from the author — and only while supplies last.
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Your reputation is on the line
When guests rave about your wine list in Google reviews...
When food critics notice the thought behind your pairings...
When premium bottles fly off the shelf without a single upsell...
You become the restaurant everyone talks about.
This book shows you how to get there.
👉 Order The Wine List That Sells Itself today and turn your wine list into your most powerful sales tool.
Product Specifications:
Type: Hardback Book
ISBN: 979-8-218-63681-4-9000
UPC: 9798218636814
Width- 8.5 inches x Height- 11 inches x Depth- 1.5 inches
Weight: 2 lbs, 9oz